Whisky For Everyone has just received a sneak preview of the new Christmas TV advert for the Famous Grouse blended whisky. We thought we would share it! The advert can be viewed below and mocks the world of the Z-list celebrities that are currently littering all forms of the media, with the tag line being that Famous Grouse is 'Famous For A Reason'. It will be screened for the first time on UK television on Monday 23 November.
The Famous Grouse is the UK's biggest selling whisky. It is a blend that is made up of single malts from the Glenrothes, Glenturret, Highland Park and Macallan distilleries and some grain whisky. The four distilleries are all owned by the Edrington Group and the success of the blend can be traced back to the 1960s, when whisky sales were booming. In 1980, The Famous Grouse finally overtook Bell's, its long term rival, to gain first place for UK sales and has never looked back. It has maintained first place ever since although the rivalry means that figures are always close. The Famous Grouse accounts for 15% of all blended whisky sales in the UK, which is its primary market. The Famous Grouse was created by a company called Matthew Gloag & Son. The company was set up in 1800 by Matthew Gloag in the town of Perth in the southern Highlands of Scotland.