Inbox is our weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox was born! It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. There is not much this week, as marketing departments shut down for the double Easter/Royal Wedding public holidays. Here is this week's news ...
Diageo > Visitor numbers increase
Whisky tourists are visiting Scottish distilleries in increasing numbers according to global drinks company Diageo. The company which owns 28 distilleries in Scotland, of which 12 have visitor centres have reported a 19% increase over the last two years. Just over 210,000 people visited the 12 distilleries in 2010 with Talisker on the Isle of Skye being the most popular. Over 50,000 visitors went there, despite its relatively remote location. Diageo say that the increase mirrors the rising interest in the subject of whisky, especially in the numbers of visitors from emerging whisky markets such as China, India and Russia. Steve Blake, General Manager of Diageo’s Visitor Centres said, "the growing popularity of Scotch whisky combined with the high quality of visitor experience offered at the distilleries are key factors in the increase. It is clear that people love the magic, the mystery and the history of our whisky industry."
Red Stag > Launches in the UK
Iconic American producer Jim Beam, the world's best selling bourbon, have launched a new product on to the UK market - Red Stag. This is a version of the famous Jim Beam White Label bourbon which has been slowly infused with natural black cherries. Bottled at 40% ABV, Red Stag will retail at £21.75 a bottle and is currently available from the Tesco and Asda supermarket chains. It is recommended to be consumed straight, chilled or as part of a cocktail. We were delighted to be invited to the UK launch party and will be reporting about it shortly, including tasting notes and further information. All we will say for now is that Red Stag is delicious stuff!